SUCCESSFUL IMPLEMENTATION OF E-COMMECE USED BY MICRO, SMALL, AND MEDIUM ENTERPRISES (SMEs) IN PALOPO AS EFFECTIVE MARKETING MODEL

rahmad solling hamid

Abstract


This study aimed at evaluating whether E-commerce adopted by the Micro, Small and Medium Enterprises (SMEs) has been successfully implemented by the last users as well as a positive impact on the individual performance and organizations by using the ratings success of system DeLone and Mclean model which modified by McGill, Hobbs, and Klobas (2003), by involving 98 samples of Micro, Small and Medium Enterprises (SMEs). This research resulted in several important discoveries about the implementation of e-commerce as one of the alternative marketing products and effective services.

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