SCIENCE AND TECHNOLOGY FOR SOCIETY (IBM) BAJABU TUNA

hapid hapid, Sri Wahyuny Mustafa

Abstract


Science and technology for society (IbM) Bajabu Tuna fish implemented as a form of unrest academics that will use tuna fish as a food source with rich nutrients, and resistance for few weeks. Most people are familiar with the cuisine of tuna, but the nutrients will be less by the processing foods. In fact, tuna can be diversified into the varied preparations, such as bajabu, tuna jerky, smoked fish and tuna has a high taste and meets aesthetic value when it was served. Problems faced by the partners are: (1) do not have an adequate process technology; (1) do not have Brand and packaging design yet to make it familiar; (3) do not have a label design attractive; and (4) require business development assistance in the form of production management and marketing management. Based on the analysis of the problems above, the established strategy for problem solving is to: (1) improve the understanding of the management of business partners, especially with regard to the optimization of human resources management; (2) improve the understanding of the formulation of the partners and the benefits of business planning (business plan); (3) increase the brand through packaging and product design; (4) improve the understanding of partners on financial management, and (5) improve the understanding and skills of partners on the production process by using more sophisticated tools.

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